Presentations
Speaking Engagements
Below is a list of tried and true presentations we’ve presented at multiple conferences and workshops. Reach out if you are interested in one of our ready-made presentations or a custom presentation based on our most recent knowledge.
packing your design suitcase: creating exceptional designs
Imagine your firm’s aesthetics and design was still the same as in 1990 – would it matter? While you might be able to get away with an outdated logo (and say it’s vintage), a 1990 proposal would almost certainly raise eyebrows, and a 1990 website would never fly. Design changes. Firms that don’t keep up risk looking outdated and stuck. Just like you might pack your suitcase with different outfits depending on your destination, design can help you appeal to the right audience at the right moment. We’ll help you understand the latest design trends in the AEC world—from proposals to booth banners to advertisements and websites. But more importantly, we’ll help you understand which trends matter (and might help you win work) and which are worth skipping. While aesthetics are important, design can also play an important role in function—and items like a well-placed headline can matter a lot.
Presented at:
SMPS SWRC
Hook, Line and Sinker: Advertising for Marketers
In the A/E/C space, true “advertising” campaigns have traditionally been a rarity. In an industry based on relationships, ads weren’t exactly known for their ROI. But the digital landscape is changing the game and ads may soon be a necessary part of any marketer’s toolkit. In this educational workshop, participants will learn and practice some basic ad principles, including developing your hook, writing a great line, and incorporating a call-to-action that gets results. We’ll discuss when to consider digital ads and how to apply advertising principles to your existing marketing.
Presented at:
SMPS LA, SMPS Indiana, SMPS Greater Cincinnati
Turning your website from brochure to lead generator
Websites and digital marketing campaigns have become table stakes entry into business. You know you need one, and that it needs to look good. But is it actually bringing in business? A good website does two things: 1. Gets your business found 2. Converts potential clients from researchers to buyers. But those objectives are often easier said than done and many marketing departments spend countless hours focused on the wrong activities and never see results. From ranking in searches of active buyers, to developing gated content to feed your marketing funnel, we’ll discuss what steps to take to move your website from pretty brochure to a dynamic sales tool. We’ll share valuable tools and affordable strategies that will lead to revenue at your firm. Learn how to introduce SEO strategies, drip campaigns, and layered online efforts that can lead to real ROI for your website.