Portfolio
BCL Enterprise
Monthly Support
Monthly marketing support
Project Overview – 24-Month Project
BCL’s team hired Pixels and Ink several years ago to develop its new brand at the time, which updated logos and artifacts that were 15+ years old. The Pixels team developed BCL’s new brand at the time and launched it in 2018. After completing the work, Pixels continued to support the teams marketing needs including speaking engagements, proposals, booth setups, and online presence. Fast-forward to 2021, BCL re-engaged our team to refresh the brand to align with its growing business and new service offerings. Beyond developing the new logo and brand, our team has developed a new, optimized website, various print and online materials, manages the monthly newsletter and social posts, and manages responses for RFQs in a hands-off approach.
Rebranded Again
We had the pleasure of working with a growing firm to refresh their brand and update their visual identity. Drawing on our previous branding exercise, we developed a new look that aligns with the company’s current trajectory and expanding market reach and services. The updated brand includes a modernized logo, fresh color scheme, and updated messaging that better reflects the firm’s values and connects.
Set It and Forget It – Proposal Management
Our team works closely with BCL to provide strategy and proposal development services for all incoming RFQs. We collaborate with the client to identify their unique strengths and messaging, and develop proposals that effectively communicate those strengths to potential clients. Our focus on clear and compelling messaging helps BCL win more business and solidify their position in the market.
InDesign Training and Proposal Support
We recently redesigned BCL’s website to align with its new brand identity, creating a high-performing and fast-loading site that is optimized for SEO and lead generation. Our team worked closely with BCL to identify their unique messaging and strengths and developed targeted SEO keyword pages that effectively communicate those strengths to potential clients. With a focus on clear and compelling messaging and a user-friendly interface, the new website is an essential tool for BCL’s growth and success.
In addition to aligning with BCL’s new brand and being optimized for SEO and lead generation, the new website also includes pages that spotlight their growing list of employees and their expertise, as well as new project pages that offer insight into their latest work. We also created a blog content page that serves as a landing page for their monthly newsletters, providing a hub for engaging content and helping to keep their audience informed and connected. These new pages add value to the website and enhance the user experience, helping BCL to further establish its position in the market.
Digital Strategies and Online Presence
We provide a full range of social media services for the firm, including scheduling, post creation, graphic design, and integration. Our team creates engaging content that reflects the client’s messaging and strengthens their social media presence.
Content and graphics are also generated to build a monthly newsletter, blogs, and LinkedIn Newsletter.
Additionally, we build targeted SEO keyword pages for their website to help generate leads and improve search engine rankings. Our approach ensures that BCL’s online presence is impactful and contributes to its business growth and success.
Clients
Who We Work With
Architects, engineers, and construction (AEC) firms
Although we work in multiple industries, AEC is our specialty. Our founder, Amanda Roehl was trained as an architect and all of our staff have experience working engineering firms.
Professional services firms
Your business is based on your authority and customer experience. Our marketing supports those objectives while growing your network.
Construction Industry and Built Environment firms
Marketing within the built environment often isn't like other types of marketing. We understand how marketing can support the relationships and connections that are essential to the industry.
B2B firms
We specialize in the marketing necessary to support relationship-based businesses. From providing collateral to finding new lead sources, B2B is different than B2C.