Portfolio
CTL Engineering Monthly Support
Monthly marketing support
Project Overview – 36-Month Project
Pixels and Ink has remained a trusted partner of CTL Engineering, providing ongoing support for their digital efforts. Our services include content creation, social media management, graphic design, and monitoring. To ensure alignment with their digital strategy goals, we hold regular bi-weekly meetings with the Marketing Director, where we identify relevant keywords and establish thought leadership in the industry.
Start with Interviews via Zoom, Teams, or In-Person
Our process for generating blog content starts with conducting interviews. We gain insights directly from subject matter experts to craft content that resonates. We prepare a list of questions and work closely with
the expert to schedule and conduct the interviews.
SEO Keywords and Writing for Web Performance
With the interview content, our team crafts blog posts optimized for SEO keyword strategies. This involves ID’ing relevant keywords, integrating them into the copy, and optimizing meta tags and descriptions. Our copywriting process ensures that the blog posts are engaging, informative, and aligned with CTL’s brand.
Scheduling Social Media Posts and Digital Ads
We provide social media management that includes scheduling, designing graphics, and managing CTL’s digital presence. Our team creates visually appealing graphics that capture and effectively communicate key messaging. We use social media management tools to schedule posts and track engagement.
Tracking ROI, A/B Testing, and Future Engagement
Finally, we monitor analytics to track the success of our blog content and social media efforts. We use data-driven insights to inform our strategy for future content creation and engagement. Our team evaluates activity and continuously optimizes the digital strategy to achieve the best possible ROI for CTL.
On-Brand Graphics that Support CTL’s
Story-telling Strategies
Our team has produced numerous graphics for CTL’s social media posts that are engaging, on-brand, and visually compelling. Each graphic tells a unique story that resonates with the target audience while reinforcing CTL’s messaging.
Pursuit Strategy for Eye-Catching Proposals that Communicate Effectively
When CTL approached us for support on several major proposal pursuits, our team sprang into action. We revamped the design of a previous submission to make it more visually appealing, easier to read, and better aligned with the CTL brand. Additionally, we attended the kick-off and strategy sessions to interview the proposed project manager, uncover client pain points, and refine the project approach with clear headlines and concise language. Thanks to our efforts, the project was successfully won!
Clients
Who We Work With
Architects, engineers, and construction (AEC) firms
Although we work in multiple industries, AEC is our specialty. Our founder, Amanda Roehl was trained as an architect and all of our staff have experience working engineering firms.
Professional services firms
Your business is based on your authority and customer experience. Our marketing supports those objectives while growing your network.
Construction Industry and Built Environment firms
Marketing within the built environment often isn't like other types of marketing. We understand how marketing can support the relationships and connections that are essential to the industry.
B2B firms
We specialize in the marketing necessary to support relationship-based businesses. From providing collateral to finding new lead sources, B2B is different than B2C.