Portfolio
MSA Design
Monthly Support
Monthly marketing support
Project Overview – 12-Month Project
MSA Design hired Pixels and Ink twice in the last five years for monthly marketing support. During the first engagement, Pixels provided training and proposal support for a new Marketing Manager until they became self-sufficient. Later, MSA sought Pixels’ help again for proposal assistance while searching for a new Director of Marketing. Pixels then supported the Director in rebuilding the department, including training, file cleanup, proposal formatting, conference research, and a website audit.
Marketing File Cleanup
After years of neglect and several marketing staff members, the Pixels team worked with the current marketing and graphic design staff as well as the new members of the marketing team to outline, map, and clean up the marketing files to make use of the materials more manageable and easier to access. We used a Miro board to make changes to the folder structure easy and to gain buy-in from all parties who would use the server marketing drive.
Proposal Formatting to Fit MSAs Existing Brand Guidelines
After years of neglect and a couple rounds of admin staff who did not know how to properly use InDesign, MSA’s proposal formatting had slipped from it’s original brand intent. Pixels and Ink evaluated the firm’s existing brand guidelines and developed a clean InDesign document to begin new and revised proposal pages. Our team helped to elevate the look by adding intentional headlines and reworked the layouts to include testimonies and bulleted information to appeal directly to potential clients and to help get to the point faster on the page. In all, the Pixels team revised the entire Proposal format and updated 200+ resumes
and project sheets.
InDesign Training and Proposal Support
Prior to the arrival of the new Marketing Director, MSA’s administrative support staff had been temporarily assigned to assist the marketing team with proposals. However, the staff member lacked expertise in using InDesign, designing visually appealing documents, and developing winning RFQ/RFP submissions. To bridge this knowledge gap, our team conducted regular InDesign training sessions and actively participated in kick-off meetings to offer strategic guidance on submission development. We leveraged our local knowledge and connections to provide valuable insights and pain point details, which significantly contributed to the success of the proposals.
Detailed Website Audit
Pixels and Ink conducted a comprehensive assessment of MSA Design & MSA Sport’s online presence, providing a detailed website audit. The subsequent report offers valuable insights on how to move forward and identifies key areas to prioritize in the company’s website development plan. The audit report also outlines an adaptable approach, enabling MSA Design & MSA Sport to make incremental improvements to their website or undertake a complete overhaul, ensuring optimal online engagement and lead generation.
Clients
Who We Work With
Architects, engineers, and construction (AEC) firms
Although we work in multiple industries, AEC is our specialty. Our founder, Amanda Roehl was trained as an architect and all of our staff have experience working engineering firms.
Professional services firms
Your business is based on your authority and customer experience. Our marketing supports those objectives while growing your network.
Construction Industry and Built Environment firms
Marketing within the built environment often isn't like other types of marketing. We understand how marketing can support the relationships and connections that are essential to the industry.
B2B firms
We specialize in the marketing necessary to support relationship-based businesses. From providing collateral to finding new lead sources, B2B is different than B2C.