Justifying the Investment in Marketing

Marketing is a critical component to business success, especially small business. Small business owners are typically experts in their field, who were brave enough to step out on their own. As a small business owner, most take on multiple roles in the beginning. They focus on their expertise and the service they provide to their customers (what they’re great at)… they also find that their responsibilities include: administrative duties; billing/invoicing; payroll/HR; property developer — and marketing. It’s challenging, exhausting, totally rewarding, and A LOT of work! (I understand this myself as a small business owner.)